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International Fashion Week held recently - Digital Technology Helps New Fashion Consumers
Release Time: 2023-11-28 09:02
Fashion is the mirror of society, which deeply reflects the current era background and future development trends. Looking ahead to the future, the transformation of lifestyle will bring new fashion consumption content and forms, and advocating safety and health and practicing sustainable development will become two major trends in fashion consumption in the future.
The Future Consumer Fashion Forum is the highlight of Fashion Week's annual release of new fashion trends. The forum predicts that the new generation of consumers who focus on a higher quality lifestyle and those who are passionate about health and wellness will become a key fashion consumer group in 2023. How to integrate consumption patterns and the overall environment should be a key issue for brand owners to consider. Gao Caiping, one of the top ten fashion designers at the 25th China Fashion Awards, believes that "as the main consumer group in the future gradually becomes younger, consumers' aesthetics will gradually improve, and designers must pay more attention to details and craftsmanship.".
Sustainable development is another issue that the fashion industry must face, and the new concept of "using sustainable fashion to protect green mountains and waters" is striving to reshape Chinese fashion consumption. Yang Jian, the full-time vice chairman of the China Fashion Designers Association, believes that "the sustainable proposition of the fashion industry is a common question on aesthetic culture, humanistic spirit, product strength, and other aspects in the context of the market and consumer demand of the times.". Designers and brand owners participating in this year's exhibition have reduced pollution, carbon emissions, and resource consumption in raw materials, design, processing, and packaging. They have also increased the use of natural fibers, biodegradable fibers, and technological recycled fibers in fabric selection. During the dyeing process, environmental protection technologies such as grass and wood dyeing are often used.
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