English
中文简体
Español
بالعربيةSearch HistoryClear All Records
- 全部
- 产品管理
- 新闻
- 导言
- 企业网点
- 常见问题
- 企业视频
- 企业地图集
Innovation empowers and promotes development together, and the 2023 China Fashion Forum International Sports Fashion Conference has successfully concluded
Release Time: 2023-11-28 08:58
The advancement of digital technology promotes the formation of new business models and consumer behaviors, particularly new consumption, through the integration of online and offline, virtual and real.
Based on profound insights into users, the "new consumption" concept in the field of sports fashion has been comprehensively expanded at the China Fashion Forum International Sports Fashion Conference.
The sports population is showing explosive growth, and the demand for sports types and demands from various sub groups has become more refined. Overall, it exhibits increasingly diverse and differentiated characteristics.
Liu Yujuan, member of the board of directors of Mazars Group and executive partner of Chinese Mainland, Yu Xuan, head of integrated marketing of Xiaohongshu's commercial luxury&fashion apparel industry, and Chen Cheng, general manager of the sports shoes and clothing business department of Jingdong's retail fashion business department, mentioned in their speeches that the sports fashion industry has generated new consumer groups with distinctive characteristics.
Urban outdoor and light outdoor have become a new way of life, and niche sports have become popular. The key to optimizing sports and fashion products lies in not only having excellent functionality and comfort, but also being able to freely switch between work, leisure, social, and sports scenes.
Her power has risen, and the consumer market for women's sports continues to rise. For female consumers, appearance is an effective stepping stone, and sports fashion brands need to explore the balance between functionality and fashion sense, integrate sports into their lives, and make it a part of their lifestyle.
The Z era yearns for an unconstrained sports attitude, has unique insights into fashion and trends, and products that can express personality and highlight oneself are their preferred types.
This is an era in which only by truly understanding consumers can we grasp the future. These new consumer insights are of great significance for enterprises to formulate precise market strategies and meet consumer needs.
Related News
Address：
Bldg.4, No. 1, Zaohekeng Industrial Park, Jixia Community Buji Town,Longgang District, Shenzhen, Guangdong, China (Mainland)
SAF Coolest v1.3.1.1 设置面板 TYISX-AZZW-FZAQE-AZF
无数据提示
Sorry, the current column is being updated, please stay tuned!
You can view other sections or go back HOME
