Technology, fashion, green leadership, innovation

【Summary Description】 As a Chinese brand that has appeared on the official schedule of Milan Fashion Week for five consecutive times, Jinba Men's Wear tells the world the story of Eastern aesthetics.

As a Chinese brand that has appeared on the official schedule of Milan Fashion Week for five consecutive times, Jinba Men's Wear tells the world the story of Eastern aesthetics.
At the 2023 World Fashion Conference Textile and Clothing Brand Development Conference, Hong Boming, CEO and Creative Director of Jinba Men's Wear (Shanghai) Co., Ltd., stated that Jinba Men's Wear continues to deeply cultivate traditional Chinese culture, regards Eastern aesthetics as the endogenous driving force for high-end new domestic products, and adopts various methods such as contemporary design, intangible cultural heritage cooperation, and artist cooperation by extracting iconic Eastern aesthetic imagery symbols, Continuously injecting the spiritual essence and aesthetic value of traditional Chinese culture into Chinese jackets.
In the process of rapid development in China, young people are increasingly expressing their love for traditional Chinese culture, and local originality in the clothing industry is gradually becoming a trend. From 2015 to 2022, the size of the Hanfu market increased from 190 million yuan to 12.54 billion yuan. Products such as horse faced skirts, Palace Museum collaborations, and Dunhuang collaborations have become popular.
Zheng Yongnian, Dean of the Qianhai Institute for International Affairs at the Chinese University of Hong Kong (Shenzhen) and Chairman of the Guangzhou Guangdong Hong Kong Macao Greater Bay Area Research Institute, suggests that culture is the soft power of clothing. As an important force in promoting the modernization process, Chinese brands should upgrade their brand awareness to cultural awareness, deeply explore cultural connotations, and use technological means to achieve differentiated development.
In Yang Zhaohua's view, Chinese textile and clothing brands need to constantly innovate and break through, seek innovation in the changing situation, upgrade in the changing situation, and meet today's new formats and models with product differentiation, digital operation, brand culture construction, and sustainable development.
In the context of a new round of industrial transformation and consumer upgrading, innovation has become a high-frequency term in clothing development planning. Sun Ruizhe stated that the global clothing industry is currently facing changes in its industrial structure, development paradigm, market space, and value standards. Faced with complex environments, China's clothing industry demonstrates resilience and actively promotes new industrialization practices from the perspectives of product innovation, manufacturing innovation, and market innovation.
Product innovation. On the one hand, the widespread application of cutting-edge materials and advanced processes has continuously improved the sense of technology, experience, value, and functionality of clothing products. Promote the high-end, intelligent, and green development of products through the development of material technologies such as graphene, conductive fibers, optical fibers, biodegradable materials, and new generation 3D printing materials. On the other hand, driven by scenarios and focusing on new lifestyles such as outdoor sports, health and wellness, and pet economy, we are strengthening innovation in clothing products and categories. For example, "HOTSUIT" achieved the world's first place in the field of sweatshirt in three years.